Booming SEA Market

GMV from 2019 – 2021 forecast for 2025, by country

As more consumers go the online route this year, Google,Temasek,and Bain's e-Conomy SEA Report 2021 estimates that by the end of 2o21, the region will reach US$174billion in gross merchandise value(GMV),a growth of 65.7%from US$1o5billion last year. The report also expects the figure to breach US$36o billion by 2025.

 
Brand positioning  Fun & Cheap Branded Platform
Brand Ambassador  Phua Chu Kang (comedian) Lee Min Ho (KR super star) 
Customer Behaviour Price Sensitive  Looking for Trusted Seller 
Website Traffic  ★★★★★ ★★★★
Similar platform in CN Taobao  Tmall 

         

 

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